Doing Business In - Germany

Markets

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Germany's business structure is diverse. It is comprised of a mix of large companies whose names are well known brands throughout the world and an overwhelming number of innovative medium-sized enterprises—"the German Mittelstand". Many of these firms are at the cutting edge of their respective markets and serve highly specific segments. The “German Mittelstand” has a long tradition in innovation and still is a decisive force when it comes to creating new products, services and as a consequence, new jobs.

The world's second largest exporter, Germany's exports are another engine of the country's economic development. Exports, including motor vehicles, industrial systems, chemicals and electronic devices, are sold in virtually all of the world's countries.

Most employers in Germany are working in the service sector (72,4 percent). Transportation, the hotel and restaurant industry, welfare und public health services, housing and public finance are the most important sectors.

The manufacturing industry employs 25,5 percent of all job holders, while fisheries, agriculture and forestry employ 2,1 percent of job holders. (data: 2007).

The 2011 German economic outlook is very strong. In January the general business outlook index rose the fourth month in a row and achieved the highest level since the reunification of the country in 1990.