Doing Business In - Brazil

From a communication perspective, the growing internationalization of Brazilian companies poses a great challenge. Many of these companies are used to holding a leading position in the Brazilian market, where the simple mentioning of their names entails respect. Yet, entering a competitive market such as North America, Europe or Asia changes the picture.

In this situation, building an image and reputation from scratch takes great effort and success depends on positioning and well defined communication strategies. Just the same, the proper interpretation of the local culture and its own codes are prerequisites, as well as the identification of the main local stakeholders and creation of channels to interact with them.

Considering this scenario, selecting the proper agency, with local experience and knowledge, is essential for Brazilian companies abroad to succeed.

For international organizations, the vibrant Brazilian economy represents a great business opportunity and Imagem Corporativa can be the right PR partner for them. The agency has expertise working for not only leading Brazilian companies but also for well-known and respected international enterprises from North America, Europe and Asia.