Doing Business In - Brazil

The first newspaper  in Brazil - Correio Braziliense - was created in 1808 in London and was sent to Brazil by merchant ships. Today, there is a newspaper in Brasilia, the capital city, with the same name.

Most of the national media are based in São Paulo and some in Rio de Janeiro and Brasília.
The main media groups are controlled by traditional families, such as the Frias (Folha Group), Marinho (Globo group) and Mesquista (OESP group).

• TV is the most influential media in Brazil.
   
• Folha de S.Paulo, based in São Paulo city, is the most read national newspaper in Brazil 
   
• International radio, TV, magazines and newspapers have correspondents in Brazil. Accordancing to the Brazilian Association of Foreign Correspondents, there are 100 professionals working in Brazil.
   
• Social media is gaining more importance in the country and is assuming the position of traditional media. Companies have started to monitor these spaces and have established a process to communicate within them.

Some figures:

• 2,751 radio stations
   
• 380 free-view TV channels
   
• 102 paid-for TV channels
   
• 682 daily newspapers—the most read newspaper in the country has a daily circulation of 300,000 copies
   
• 1,338 magazines
   
• 41,7 million active internet users in Brazil—who access Internet regularly. In addition to people who have access at work, the number jumps to 51.8 million (Ibope Nielsen Online)
   
• Brazil tops the charts with the highest percentage of Internet consumers visiting a social network: 86% (Nielsen) 
   
• 90% of Brazilian internet users (nine out of ten) are in social networks