Doing Business In - Switzerland
Choosing the Right Agency
In Switzerland, the Association of Swiss PR Consultancies (BPRA) represents the major PR agencies in the Swiss market. Member agencies fulfil rigorous quality standards (most of them are certified according to Consultancy Management Standards II). BPRA provides a skills index of all member agencies.
A partnership in an international network—PROI in particular—is an additional indicator for professionalism and high quality.
PROI offers a broad range of highly qualified consultancies on an international basis, one per country in Europe. The PROI partners safeguard your communications interests in the local market and also in an international context.
int/ext Communications is PROI’s exclusive Swiss partner agency. After obtaining an overview on the Swiss PR-market there are three ways of choosing a PR agency:
A partnership in an international network—PROI in particular—is an additional indicator for professionalism and high quality.
PROI offers a broad range of highly qualified consultancies on an international basis, one per country in Europe. The PROI partners safeguard your communications interests in the local market and also in an international context.
int/ext Communications is PROI’s exclusive Swiss partner agency. After obtaining an overview on the Swiss PR-market there are three ways of choosing a PR agency:
- An agency can be approached upon receiving a recommendation.
- You invite different consultancies for an agency presentation of credentials that is free of charge.
- You invite different consultancies for a pitch (costs come up to USD 6,000 to 10,000 depending on the complexity of the assignment).
For assistance in finding a PR agency in Switzerland contact:
int/ext Communications AG
Dr. Marcel Trachsel
St. Johanns-Vorstadt 22
CH-4056 Basel
Switzerland
www.int-ext.com
info@int-ext.com