Doing Business In - Switzerland
Media
The range of Swiss media, large and diversified, amount to 150 newspapers and about 60 dailies. Most influential dailies are the Neue Zürcher Zeitung and Tagesanzeiger as well as the free daily 20 Minuten in the German speaking part, 24 heures and Tribune de Genève and 20 minutes in the French speaking part and Corriere del Ticino in the Italian speaking part.
The electronic media (Radio and TV) is a two tiered system where a public and private intervention co-exist and prosper. The media are confronted with a major audience segmentation and the creation of a multitude of special interest media (healthcare, economics, lifestyle etc.) The Internet is of a relevant importance as an information platform—many of Switzerland’s major media offer their latest news online.
http://www.nzz.ch/ http://www.tagesanzeiger.ch/ http://www.20min.ch/ http://www.pressdisplay.com/pressdisplay/fr/viewer.aspx http://www.pressdisplay.com/pressdisplay/fr/viewer.aspx http://www.20min.ch/ro/
There are also several national and regional online news portals available like:
www.news.ch www.swissinfo.org www.onlinereports.ch
The multitude of languages and special interests imposes certain constraints and conditions that must be taken into account when communicating with various media in Switzerland. When developing media relations strategies this must be taken into consideration—approaching media relations the exact same way as in the initial home country would represent a costly mistake. Obtaining strategic advice from well-reputed communications advisors could constitute a very sound investment before embarking on a media relations strategy.
The electronic media (Radio and TV) is a two tiered system where a public and private intervention co-exist and prosper. The media are confronted with a major audience segmentation and the creation of a multitude of special interest media (healthcare, economics, lifestyle etc.) The Internet is of a relevant importance as an information platform—many of Switzerland’s major media offer their latest news online.
http://www.nzz.ch/ http://www.tagesanzeiger.ch/ http://www.20min.ch/ http://www.pressdisplay.com/pressdisplay/fr/viewer.aspx http://www.pressdisplay.com/pressdisplay/fr/viewer.aspx http://www.20min.ch/ro/
There are also several national and regional online news portals available like:
www.news.ch www.swissinfo.org www.onlinereports.ch
The multitude of languages and special interests imposes certain constraints and conditions that must be taken into account when communicating with various media in Switzerland. When developing media relations strategies this must be taken into consideration—approaching media relations the exact same way as in the initial home country would represent a costly mistake. Obtaining strategic advice from well-reputed communications advisors could constitute a very sound investment before embarking on a media relations strategy.