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rbb Communications, LLC


Tina Elmowitz, Chief People Officer & Partner
Tina Elmowitz
Chief People Officer & Partner
Lisa Ross, President & Partner
Lisa Ross
President & Partner
Christine Barney, CEO
Christine Barney
CEO

CONTACT INFORMATION

www.rbbcommunications.com
amanda.magistad@rbbcommunications.com
Miami, United States
355 Alhambra Circle
Suite 800
Miami, Florida 33134
United States
Country Code: 1
(T) 305-448-7457
Agency News

CONTACT(S)

Christine Barney, CEO
Miami, Florida 33134
United States
(T) 305-448-7456
(E) Christine.Barney@rbbcommunications.com
Tina Elmowitz, Chief People Officer & Partner
Miami, Florida 33134
United States
(T) 305-448-7459
(E) tina.elmowitz@rbbcommunications.com
Lisa K. Ross, President & Partner
Miami, Florida 33134
United States
(T) 305-448-7457
(F) 305-448-5027
(E) lisa.ross@rbbcommunications.com
Amanda Magistad, PROI Contact - Integrated Marketing Manager
Miami, Florida 33134
United States
(T) 3054456264
(E) amanda.magistad@rbbcommunications.com
Julie Jimenez-Padron, Vice President
Miami, Florida 33134
United States
(T) 3054487450
(E) julie.padron@rbbcommunications.com

Agency Profile

rbb Communications is an award-winning fully integrated agency and Champion of Breakout Brands™ with decades of experience serving regional, national and global organizations. rbb’s talented counselors, creators and connectors drive communications programs that build emotional connections with audiences that show on the bottom line. A certified women-owned business, rbb has earned hundreds of national marketing awards, including being recognized as U.S. Agency of the Year six times. 

rbb uses proprietary research to inspire companies with insights that create customer passion and deliver bottom-line results. The agency offers PR/media relations, digital, social & influencer marketing, corporate communications/thought leadership, crisis/reputation management, creative content, and advertising. Specialty practices include energy and renewables, travel & leisure, consumer marketing, B2B/technology, and healthcare.  

Give us a call if you want to chat about navigating the world of integrated marketing and transforming your company into a Breakout Brand™. 

AREAS OF EXPERTISE

  • Entertainment
  • Logistics
  • Real Estate
  • Professional Services
  • Hospitality & Travel
  • Food, Beverage & Spirits
  • Consumer Products
  • Construction & Construction Materials
  • Natural Resources
  • Healthcare-Pharmaceuticals
  • Sports Marketing
  • Fashion/Lifestyle
  • Not for Profits
  • Reputation Management
  • Technology
  • B2B
  • Change Management
  • Content, Social + Digital
  • Corporate Affairs
  • Energy
  • Health & Wellness
  • Lifestyle

SERVICES

  • Advertising
  • Campaign Strategy
  • Change Management/Consulting
  • Content Creation
  • Corporate Reputation
  • Creative/Branding
  • Crisis & Issues Management
  • Executive Positioning
  • Influencer relations
  • Media Monitoring and Analysis
  • Media Relations
  • Paid Media and Digital Marketing
  • Reputation Management & Measurement
  • Social Media/Community Management
  • Strategic Counsel
  • Strategic Positioning
  • Thought Leadership

MANAGEMENT TEAM

Christine Barney, APR - CEO & Managing Partner 

Lisa Ross - President & Partner 

Tina Elmowitz - Chief People Officer & Partner 

Josh Merkin - Senior Vice President & Partner 

Maite Velez-Couto - Senior Vice President & Partner 

Sandra Fine Ericson, APR - Executive Vice President & Partner 

Shawn Warmstein - Senior Vice President & Partner 

Lisette Loughner - Senior Vice President of Human Resources & Partner  

Rashid Saker - Vice President of Operations & Partner 

Lauren Bernat - Senior Vice President & Partner 

Tim Johnson – President, UPRAISE Marketing + PR, an rbb Communications Company 

Tom Bolger – Executive Creative Director 

Amanda Magistad - Integrated Marketing Manager 

SELECTION OF CLIENTS

  • Adrienne Arsht Center for the Performing Arts
  • AdRoll
  • AltiusCo., Inc.
  • Ampera Clean Energy
  • Apex Service Partners
  • Avaya LLC
  • AvMed
  • Bacardi USA Inc.
  • Bartender in a Box
  • BDO United States
  • Brain Technologies
  • Chiqui Hospitality, LLC
  • Cinch Home Services
  • Circana
  • Clausen Choquette PLLC
  • ClearPower
  • Cleveland Clinic
  • Codina Partners
  • DHL Express
  • DISH
  • EMD Electronics
  • EMD Serono Healthcare
  • Engage PEO
  • Florida City Gas
  • Florida Power & Light
  • Florida Vocational Institute
  • Global Life Technologies Corporation
  • Gold & Gold
  • Greater Miami Convention & Visitor's Bureau
  • Gunster Law
  • Health Foundation of South Florida
  • Holtzman Vogel
  • Hyatt
  • Informa
  • Kaufman Rossin
  • Miami Children’s Museum
  • Miami Downtown Development Authority
  • Miami Jewish Heath Systems
  • National Debt Relief, LLC
  • Neste
  • New Beginnings High School
  • Nopetro
  • Pacific National Bank
  • Partnership for Miami
  • PGA Cadillac Championship
  • PingThings, Inc.
  • Plug and Play Technology Center
  • Sidley
  • Signature Aviation
  • Suffolk Construction
  • Tropic Ocean Airways
  • Userful Corporation
  • Walmart Inc.
  • West Palm Beach Downtown Development Authority
  • Wright National Flood Insurance Services
  • WSP Engineering

Awards of Distinction

rbb’s awards span across multiple categories and reflect the entire staff’s talent from media campaigns and creative tactics to corporate reputation and thought leadership.

Agency Recognition 

  • PRNews: Agency Elite Top 120, 2019-2027, Agency of the Year – Women-Owned 
  • Florida Trend Magazine, Best 100 Companies to Work for in Florida 
  • Ragan Communications/PR Daily: Top U.S. Mid-Size PR Firm 
  • PRWeek’s: Overall PR Agency of the Year and Best Small PR Agency of the Year; Best Places to Work 
  • Wall Street Journal: Top Small Workplace Four Years in a Row 
  • Inc.: Top Small Company Workplaces Winner, Power Partner honoree 
  • The Women’s Edge: Top 100 Women-Led Businesses 


Campaign Awards

American Marketing Awards South Florida

  • 2026: AMA Marketing Award, Campaign of the Year – Hyatt Inclusive Collection, Time Here is Worth More
  • 2026: AMA Marketing Award, Best Branding of the Year – Adrienne Arsht Center

Association of Marketing and Communication Professionals (AMCP)

  • 2026: Hermes Creative Awards, Other PR/Communications – Circana, Positioning Circana’saders
  • 2026: Hermes Creative Awards, Other PR/Communications – AdRoll, Awards Program Recognition
  • 2026: Hermes Creative Awards, Integrated Marketing Campaign – Hyatt Inclusive Collection, Time Here is Worth More
  • 2026: Hermes Creative Awards, Video Ad – Hyatt Inclusive Collection, Time Here is Worth More
  • 2025: MarCom Awards, Social Media: Instagram Site – Greater Miami Convention & Visitors Bureau, Creator Collective
  • 2025: Hermes Creative Awards, Social Content Campaign, Multiple Platforms – Nozin Nasal Sanitizer, Influencer Program
  • 2025: Hermes Creative Awards, Company Branding – Adrienne Arsht Center, Rebranding
  • 2024: Hermes Creative Awards, Product Launch – Havana Club + Exquisito Chocolates, Crafting Cuban Holiday Magic
  • 2024: Hermes Creative Awards, Company Branding – Andretti Global, Evolving an American Legend into a Global Icon
  • 2024: Hermes Creative Awards, Video: Motion Graphics – Andretti Global, Legacy Unveiled: The Andretti Global Brand Anthem
  • 2024: Hermes Creative Awards, Video: Sports – Florida Victorious, Changing the NIL Narrative to Unite Gator Nation for Good
  • 2023: Hermes Creative Awards, Video Series – CodePath, Partnerships and Student Testimonial Video Series
  • 2023: Hermes Creative Awards, Online Placement – Neste, The Smelly, Greasy Truth About How Sustainable Aviation Fuel Is Made
  • 2023: AVA Digital Awards, Digital Advertising – Invicta Stores, Digital Advertising Campaign
  • 2023: AVA Digital Awards, Social Media Advertising – Primrose Schools, Social Media Advertising Campaign

HSMAI/Adrian Awards

  • 2025: HSMAI Adrian Awards, Social Media Channel Growth, Paid Media – Greater Miami Convention & Visitors Bureau, Creator Collective
  • 2024: HSMAI Adrian Awards, Integrated Campaign: Business to Consumer – Hyatt Inclusive Collection, The Bachelor x Secrets Resorts & Spas
  • 2023: HSMAI Adrian Awards – Hyatt Inclusive Collection, Making “Dreams” Come True: Vanderpump Rules Destination Wedding
  • 2023: HSMAI Adrian Awards, PR Campaign Consumer – Greater Miami Convention & Visitors Bureau, More than Beaches: Greater Miami and Miami Beach’s Culinary Scene Heats Up
  • 2022: HSMAI Adrian Awards, Integrated Campaign: Business to Consumer – Hyatt Inclusive Collection - AMResorts, Dreams Resorts & Spas Fuels Dream Vacations for Foodies and Families
  • 2022: HSMAI Adrian Awards, Influencer Marketing – Hyatt Inclusive Collection - AMResorts, Making “Dreams” Come True: Vanderpump Rules Destination Wedding
  • 2022: HSMAI Adrian Awards, New Opening/Launch – Hyatt Inclusive Collection - AMResorts, Breathless Cancun Soul Resort & Spa Makes Breathtaking and Stylish Debut in Competitive Destination of Cancun

PRNews

  • 2025: PRNews Content Marketing Awards, Most Innovative Use of AI in Content Creation – Florida Power & Light, Manatee Lagoon
  • 2025: PRNews Content Marketing Awards, Best Evergreen Content Strategy – Florida Power & Light, Manatee Lagoon
  • 2025: PRNews PR Platinum Awards, Use of Social Media – Greater Miami Convention & Visitors Bureau, Creator Collective

Public Relations Society of America (PRSA)/Anvil Awards

  • 2026: PRSA Bronze Anvil, Data Insights – National Debt Relief, Debt Survey
  • 2025: PRSA Silver Anvil, Community Relations/Business – Florida Power & Light, Hero Lighting
  • 2024: PRSA Bronze Anvil, Video – Florida Victorious, Changing the NIL Narrative to Unite Gator Nation for Good
  • 2023: PRSA Silver Anvil & “Best Of,” Crisis Communications Program – Florida Power & Light, FPL Gets the Lights Back on After Hurricane Ian
 

Case Studies

Time Here Is Worth More: How rbb & Hyatt’s Inclusive Collection Reframed Travel as Quality Time

How Neste Transformed From an Unknown Brand to a Recognized Sustainability Leader

2026 FIFA World Cup Miami Brand Launch

Nozin Influencer Marketing Case Study: Wellness

DHL: Connecting the World - Global Reach for Every Business Delivered

Articles

  • rbb Communications Recognized as a 2026 Top Workplace in Florida

    Read Article
  • Should AI Be a Thought Leader’s Most Trusted Tool?

    By: Shawn Warmstein, VP, Partner & Corporate Communications Practice Leader Read Article
  • Why Creativity is Essential in Tech Communications

    By: Tim Johnson, president, UPRAISE Marketing + Public Relations, and Lauren Bernat, senior vice president and partner, rbb Communications Read Article
  • How AI Is Reshaping Travel Media and Hotel Discovery

    By: Maite Velez-Couto, Senior Vice President & Partner, rbb Communications Read Article
  • GEO Isn’t a Fad — It’s a Critical Brand Imperative

    By: John Thompson, Senior Account Supervisor Read Article
  • rbb Communications Promotes Four Partners to Senior Vice President

    Read Article
  • Meta Organic Social Media Strategy: What Facebook and Instagram Updates Reveal

    By: Adam Kirschner, Sr. Content Supervisor Read Article
  • The Building Blocks of a Credible Influencer Strategy in 2026

    By: Elizabeth Prats, VP Read Article
  • Excellence, Not Perfection: A Leadership Mindset That Scales

    Read Article
  • The Travel Reset of 2026: Five Forces Shaping How People Travel

    By: Maite Velez-Couto, VP & Partner and Isabelle Hernandez, Account Supervisor Read Article
  • B2B Newsjacking: The PR Power Move That Helps Underdog Brands Punch Above Their Weight

    By: Josh Merkin, VP + Partner Read Article
  • rbb at Condé Nast Traveler’s Points of View Summit: Cultural Signals Shaping the Next Era of Travel

    By: Isabelle Hernandez, Account Supervisor Read Article
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