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rbb Communications, LLC


Lisa Ross, President & Partner
Lisa Ross
President & Partner
Christine Barney, CEO
Christine Barney
CEO

CONTACT INFORMATION

www.rbbcommunications.com
amanda.magistad@rbbcommunications.com
Miami, United States
355 Alhambra Circle
Suite 800
Miami, Florida 33134
United States
Country Code: 1
(T) 305-448-7457
(F) 305-448-5027
Fort Lauderdale, United States
2031 Harrison Street
Fort Lauderdale, Florida 33301
United States
Country Code: 1
(T) 305-448-7450
(F) 305-448-5027
Agency News

CONTACT(S)

Christine Barney, CEO
Miami, Florida 33134
United States
(T) 305-448-7456
(E) Christine.Barney@rbbcommunications.com
Lisa K. Ross, President & Partner
Miami, Florida 33134
United States
(T) 305-448-7457
(F) 305-448-5027
(E) lisa.ross@rbbcommunications.com
Amanda Magistad, PROI Contact - Integrated Marketing Manager
Miami, Florida 33134
United States
(T) 3054456264
(E) amanda.magistad@rbbcommunications.com
Julie Jimenez-Padron, Vice President
Miami, Florida 33134
United States
(T) 3054487450
(E) julie.padron@rbbcommunications.com

Agency Profile

About rbb Communications 

rbb Communications is a full-service integrated agency, with decades of experience delivering effective PR, creative, digital, and marketing strategies for regional, national and global organizations. rbb is a certified women-owned business, producing work that has earned hundreds of national marketing awards, including being recognized as U.S. Agency of the year five times.  

  

rbb champions Breakout Brands, using proprietary research to inspire companies with insights to create customer passion and deliver bottom-line results. The firm’s toolbox includes media relations, digital & social marketing, influencer engagement, corporate communications, and creative & design services. Specialty practices include B2B & Professional Services, Health & Wellness, Consumer & Lifestyle, Travel & Hospitality, Real Estate and Energy & Renewables. The firm also has international reach across more than 100 cities in 50 countries through its partnership with PROI Worldwide, the largest global network of independent communications agencies. 


Give us a call if you want to chat about navigating the world of integrated marketing and transforming your company into a Breakout Brand™.

AREAS OF EXPERTISE

  • Entertainment
  • Logistics
  • Retail
  • Real Estate
  • Professional Services
  • Hospitality & Travel
  • Food, Beverage & Spirits
  • Consumer Products
  • Construction & Construction Materials
  • Natural Resources
  • Healthcare-Pharmaceuticals
  • Sports Marketing
  • Fashion/Lifestyle

SERVICES

  • Audio-Visual + Web Services
  • Business to Business
  • Community Relations
  • Consumer
  • Corporate Social Responsibility
  • Crisis & Issues Management & Communication
  • Digital + Marketing Communications
  • Editorial Services
  • Legal PR and Litigation
  • Marketing / Brand ID
  • Media Relations
  • Promotions & Event Management
  • Reputation Measurement & Management
  • Strategic Counsel
  • Content + Video Production
  • Stakeholder Engagement & Relations

MANAGEMENT TEAM

Christine Barney, APR - CEO & Managing Partner
Lisa Ross - President & Partner
Tina Elmowitz - Executive Vice President & Partner
Bruce Rubin, APR - Senior Counsel - Litigation & Crisis Communication
Jeanine Karp - Vice President & Partner
Josh Merkin - Vice President & Partner
Maite Velez-Couto - Senior Vice President & Partner
Sandra Fine Ericson, APR - Senior Vice President, Director of Results Measurement & Partner
Shawn Warmstein - Vice President & Partner
Robert Gill - Senior Writer
Laura Guitar - Executive Vice President, Crisis Communications & Issue Management, & Partner
Lisette Loughner - Vice President of Human Resources & Partner

Rashid Saker - Vice President of Operations & Partner

Lauren Bernat - Vice President of Account Services & Partner

Amy Zakarin - President of Z|Comm

Amanda Magistad - Integrated Marketing Manager

SELECTION OF CLIENTS

  • AMResorts
  • Apple Leisure Group
  • Artefacto
  • AvMed
  • Bank of America
  • BDO United States
  • Berger Singerman
  • Blanca
  • Boca Raton Arts District Exploratory Corporation
  • Breathless Resorts and Spas
  • Brown & Brown Insurance
  • Bureau Veritas
  • BurgerFi
  • Caregiver Services
  • Carollton School of the Sacred Heart
  • Casi Cielo
  • Chick-Fil-A
  • Cinch Home Services
  • Cleveland Clinic
  • CodePath
  • Codina Partners
  • Deutsch Blumberg & Caballero
  • DHL Express
  • Diabetes Research Institute Foundation
  • Disney on Ice
  • Dreams Resorts & Spas
  • Duncan Hines
  • eCombustible
  • ELM
  • Embassy Suites by Hilton
  • Emera Technologies
  • EMSI
  • Engage PEO
  • Feld Entertainment
  • Fernandez Family Real Estate
  • FI Oncology
  • FirstService Residential
  • Florida City Gas
  • Florida Crystals
  • Florida International University - Nicole Wertheim College of Nursing & Health Sciences
  • Florida Power & Light
  • Florida Vocational Institute
  • Franklin Street
  • Future of Cities
  • Global Life Technologies Corporation
  • Gold & Gold
  • Greater Miami Convention & Visitor's Bureau
  • Grossman Roth
  • Grove Bank and Trust
  • Gulf Bay Properties
  • Gunster Law
  • Hampton by Hilton
  • Hilton Garden Inn
  • HNTB Corp
  • Holland and Knight
  • Home2Suites
  • Homewood Suites by Hilton
  • Invicta
  • Jackson Health Systems
  • Kaplan University
  • Kaufman Rossin
  • Keuhne Davis Law
  • Knight Foundation
  • Kotler Homes
  • Lion Country Safari
  • Lofty Brickell Sales
  • Lyft
  • MAPCO
  • Mase Law Firm
  • Mast Capital
  • MDVIP
  • Merz Institute
  • Miami Jewish Heath Systems
  • MidFlorida Credit Union
  • Monster Jam
  • Morrison, Brown, Argiz & Farra, LLC (MBAF)
  • Mrs. Butterworth's Syrup
  • Neste
  • Now Resorts & Spas
  • One Thousand Museum
  • PA Consulting Group
  • Pacific National Bank
  • Primrose Schools
  • Related Group
  • Sabina Estates
  • SAFEbuilt
  • Scenthound
  • Scott Trust
  • Secrets Resorts & Spas
  • Sentara Healthcare
  • Simply
  • Suffolk Construction
  • Tavistock
  • Thomson Reuters
  • Toco Warranty
  • Trustbridge Hospice Care
  • Viper Equity Partners
  • Virgin Voyages
  • Vitas Healthcare
  • Vlasic
  • West Palm Beach Downtown Development Authority
  • Winegard Company
  • Wright National Flood Insurance Services
  • Zoetry Wellness & Spa Resort

Awards of Distinction

rbb’s awards span across multiple categories and reflect the entire staff’s talent from media campaigns and creative tactics to corporate reputation and thought leadership.

Agency Recognition

• PRNews: Agency Elite Top 100 in 2020 and 2023

• South Florida Business Journal, Women-owned Business Award 
• PRWeek’s: Overall PR Agency of the Year and Best Small PR Agency of the Year; Best Places to Work
• Holmes Report's Consumer Agency of the Year Finalist; Best Agencies To Work For; Boutique Agency of the Year
• Wall Street Journal: Top Small Workplace Four Years in a Row
• Inc.: Top Small Company Workplaces Winner



Campaign Awards

Ragan Video, Visual, and Virtual Awards!:

• 2022: Best Nonprofit Video

• 2022: Best Cause-Related Video - Honorable Mention

 

Bulldog Reporter:

• 2019: Best Media Relations Campaign

• 2019: Best Special Event or Publicity Stunt

 

Holmes Report/Gold SABRE:

• 2019: Best Use of Social Networks

 

• 2018: Energy & Natural Resources – FPL Hurricane Andrew

• 2017 Business-to-Business: Energy & Natural Resources – FPL Manatee Lagoon


PRSA/Silver Anvil/Bronze Anvil:

• 2020: Bronze Anvil - Hilton, Homewood Suites 30th Roadshow


• 2018: Content Marketing Consumer Services - FPL Hurricane Andrew

• 2017 Multicultural Public Relations / Business – Hampton by Hilton “First Comes ‘Like,’ then Comes Love”


Hospitality Sales & Marketing Association International (HSMAI)/ADRIAN Awards

• 2018 Silver Adrian Award – Influencer Marketing – All Suites Consumer BRING IT - Hilton Declares Affordable Suites for All 

• 2018 Gold Adrian Award – Best Placement Feature – All Suites Consumer STEVE TV Embassy Suites by Hilton Enlists Steve Harvey to Spotlight Job Training Program for Youth with Disabilities  

• 2018 Gold Adrian Award – PR Campaign – AMResorts Scandal Helps New Zoetry Resort Flip the Script

• 2017 Gold Adrian Award – Influencer Marketing – Homewood Suites and Home2 Suites by Hilton Challenge Men to be Travel MANagers

• 2017 Silver Adrian Award – Hampton by Hilton Uses Comedy to Connect With “Real” Travelers and Break The Aspirational Mold

• 2017 Bronze Adrian Award – Breaking up with Bad Romance: Secrets Resorts & Spas Dumps Stereotypes with Help from Influencers

Case Studies

DHL: Connecting the World - Global Reach for Every Business Delivered

Zumba: Launching A New Movement: Party In Pink

Homewood Suites by Hilton: Creating a vacation home for our military

Hampton by Hilton: The Power of Influencer Engagement

Duncan Hines: Stirring Up The Baking Aisle

Articles

  • What We're Excited to See at Consumer Electronics Show 2018

    By: Jaclyn Messina Read Article
  • rbb Promotes Lauren Bernat to Vice President, Advertising

    By: rbb Communications Read Article
  • rbb expands with launch of Reputation & Risk Advisors

    By: rbb Communications Read Article
  • The Art of Writing: Q&A with Seth Arenstein, Editor at PR News

    By: Dana Rozansky Read Article
  • Tech Talk: How to Earn Media Visibility for New Gadgets and Gear

    By: Jaclyn Messina Read Article
  • 2018 is the Year of the Crisis And We Are Ready For It

    By: Laura Guitar Read Article
  • CES 2018: Top Innovations at the Worlds Largest Tech Show

    By: Jaclyn Messina Read Article
  • Will Business Leaders Solve the Nation's Healthcare Woes?

    By: Srikant Ramaswami Read Article
  • Healthcare Innovation Begins with Moonshot Thinking

    By: Srikant Ramaswami Read Article
  • rbb Named Agency of Record for Brown & Brown, Inc.

    By: rbb Communications Read Article
  • rbb Communications Adds Equity Partners Following Year of Rapid Growth

    By: rbb Communications Read Article
  • rbb Communications Launches Health Advisory Council

    By: rbb Communications Read Article
  • 2018 Trends: What Makes Sense for Your Brand?

    By: Zonnia Knight Read Article
  • By Zonnia Knight|May 13th, 2018|Blog Post|1 Comment Did you know 76 percent of college-educated women have children, but in agency life only 39 percent of women are moms? This means that 61 percent of women in the workplace are prioritizing their career

    By: Zonnia Knight Read Article
  • Making the Headlines: The Millennial Movement

    By: Victoria Gomez Read Article
  • Storytelling in the Digital Age: Q&A with CNN’s Corvaya Jeffries

    By: Natalie Alatriste Read Article
  • A Promise to My Sister: Continuing the Fight Against Cancer

    By: Srikant Ramaswami Read Article
  • The Top Takeaways from the 2018 PRSA Health Academy Conference

    By: Hannah Bursack Read Article
  • Breakout Marketing Concepts: The Tech Struggle

    By: Sarah Fenaughty Read Article
  • Remembering a Vaccine Pioneer

    By: Srikant Ramaswami Read Article
  • Communication’s Role in Addressing Mental Illness

    By: Srikant Ramaswami Read Article
  • Survey of Business Journalists Details Impact of President Trump, Anonymous Sources

    By: Josh Merkin Read Article
  • rbb Communications Acquires Z|COMM, Previously Known as ZMPR

    By: rbb Communications Read Article
  • rbb Communications Acquires Z|COMM, Previously Known as ZMPR

    By: rbb Communications Read Article
  • Influencers Uncovered: 5 Tips for a Successful Influencer Partnership

    Read Article
  • What to do When You Can’t Believe Your Eyes

    By: Christine Barney Read Article
  • You’re Probably Not Ready for the Risk Most Likely to Impact Your Organization

    By: Laura Guitar Read Article
  • rbb Communications Names Lauren Bernat Equity Partner

    By: rbb Communications Read Article
  • Beware the Crisis Case Study

    By: Laura Guitar Read Article
  • Getting Emotional with Travelers Through Social Videos

    By: Lisa Ross & Jennifer Valdes Read Article
  • Leadership By A Guy Named Ed

    By: Christine Barney Read Article
  • Four P’s that Pay in Life Science

    By: Frannie Marmorstein Read Article
  • Looking Ahead on User Generated Content (UGC)

    By: Lisa Ross Read Article
  • Why Wellness Tourism Results in Healthier Revenues

    By: Lisa Ross Read Article
  • How AI Will Impact Hotel Marketing

    By: Lisa Ross Read Article
  • What Hotels Can Do to Build Brand Loyalty with Millennials

    By: Lisa Ross Read Article
  • The Power of an Integrated Marketing Campaign: How to Make 1 + 1 = 3

    By: Lisa Ross Read Article
  • Hospitality Brands Can Tap Technology to Create Emotional Connections with Guests

    By: Lisa Ross Read Article
  • How Hoteliers Can Earn the Loyalty of U.S. Hispanic Travelers

    By: Lisa Ross Read Article
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