Doing Business In - Australia
Choosing the Right Agency
Most Australian agencies provide potential clients with credential documents and case studies and will respond to a detailed project brief. These documents should be used to select a firm operating in the right industry and location with the experience to meet your organisational needs.
As well as the right experience another key indicator of professionalism, which may assist in the selection process, is whether an Agency is part of a partnership such as PROI Worldwide or a member of The Public Relations Institute of Australia. Both offer a broad range of highly qualified consultancies and their members are bound by a code of ethics.
As well as the right experience another key indicator of professionalism, which may assist in the selection process, is whether an Agency is part of a partnership such as PROI Worldwide or a member of The Public Relations Institute of Australia. Both offer a broad range of highly qualified consultancies and their members are bound by a code of ethics.