Doing Business In - Australia

Public relations in Australia is increasingly recognised as a strategic, long-term business function by national and international clients alike. A shift in business practice and expectation has seen public relations placed at the heart of the marketing mix, as clients realise the long-term benefits of combining strategic communication with advertising and marketing applications.

Increasing pressure from social media’s newly empowered consumer, the ever-expanding global media and communication channels, a tightening of regulations and declining customer loyalty means that reputation management is now crucial to a successful public relations strategy and its’ implementation.