Doing Business In - Poland
Media
Polish media centres are located in Warsaw and in other larger cities in the regions, including Kraków, WrocÅ‚aw and GdaÅ„sk. As a result, regional and local media play an important role. Aside from several opinion leading and nationwide print media, Poland offers a large variety of regional dailies. Influential, opinion-forming dailies are:
• Gazeta Wyborcza (business, politics)
• Rzeczpospolita (business, politics)
• Dziennik Gazeta Prawna (business, politics)
• Nasz Dziennik (a national catholic daily)
• Polska (business, politics)
Poland’s leading weekly newspapers/magazines are Gazeta Polska, Newsweek Polska, Polityka, Przekrój, Uważam Rze, PrzeglÄ…d, Wprost.
Poland has a number of major media outlets, chief amongst them are the national television channels. TVP is Poland's public broadcasting corporation. There are also a number of major private television outlets such as Polsat and the TVN network (part of the ITI media group). In addition there are about 250 national and regional radio stations.
Traditional media plays the major role in informing people and shaping their opinions. The role of new media (Internet, social media etc) is still secondary, as only 50% of Polish society are regular Internet users. However, the importance of new media is constantly increasing as individuals, companies and organisations use these communication channels to improve their public relations, marketing strategies and client relationships. The most popular social media in Poland are Facebook (with companies’ fun pages and personal profiles), YouTube, Wikipedia, Goldenline and LinkedIn where users create profiles containing their curriculum vitae and information about their professional career.
• Gazeta Wyborcza (business, politics)
• Rzeczpospolita (business, politics)
• Dziennik Gazeta Prawna (business, politics)
• Nasz Dziennik (a national catholic daily)
• Polska (business, politics)
Poland’s leading weekly newspapers/magazines are Gazeta Polska, Newsweek Polska, Polityka, Przekrój, Uważam Rze, PrzeglÄ…d, Wprost.
Poland has a number of major media outlets, chief amongst them are the national television channels. TVP is Poland's public broadcasting corporation. There are also a number of major private television outlets such as Polsat and the TVN network (part of the ITI media group). In addition there are about 250 national and regional radio stations.
Traditional media plays the major role in informing people and shaping their opinions. The role of new media (Internet, social media etc) is still secondary, as only 50% of Polish society are regular Internet users. However, the importance of new media is constantly increasing as individuals, companies and organisations use these communication channels to improve their public relations, marketing strategies and client relationships. The most popular social media in Poland are Facebook (with companies’ fun pages and personal profiles), YouTube, Wikipedia, Goldenline and LinkedIn where users create profiles containing their curriculum vitae and information about their professional career.