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M2.0 Communications, Inc.


David Castillo, Lead Strategist
David Castillo
Lead Strategist
Karlo Cleto, Director of Data and Analytics
Karlo Cleto
Director of Data and Analytics
Lia Ejercito, Client Success Director
Lia Ejercito
Client Success Director
Ciara Ombao, Business Development Manager
Ciara Ombao
Business Development Manager
Doy Roque, CEO
Doy Roque
CEO
Rica Oquias, Managing Director
Rica Oquias
Managing Director

CONTACT INFORMATION

www.m2comms.com
doy.roque@m2comms.com
Quezon City, Philippines
94 Scout Castor
Barangay Laging Handa
Quezon City, National Capital Region 1031
Philippines
Country Code: 63
(T) 2 332 1031
(F) 2 332 1031 108

CONTACT(S)

Doy Roque, Jr., Founder / President
Quezon City, National Capital Region 1031
Philippines
(T) 2 332 1031
(F) 2 332 1031 108
(E) doy.roque@m2comms.com
Rica Marie Oquias, Managing Director
Quezon City, National Capital Region 1031
Philippines
(T) 83321031
(E) rica.oquias@m2comms.com

Agency Profile

M2.0 Communications is a communications agency in the Philippines that specializes in business, technology, and lifestyle communication, with an emphasis on public relations, stakeholder management, and digital communication. We focus on public relations, social media marketing, and media analytics, and pride ourselves as experts in earned media communications.

Starting with one employee in 2003, M2.0 Communications has now 45 full-time staffers composed of a dozen manager/director-level employees and more than 30 specialists. During this time, the company came to work with dozens of national and international brands including Intel, Dell, Philips, Carrier, Bank of the Philippines Islands, Merck Sharp and Dohme, New World Hotels, and Police Eyewear.

The PR agency's differentiation lies in the robust support offered by its service units, and its knowledge and experience in stakeholder management, technology, and business PR. The company also provides a unique media monitoring service that is currently one of the most responsive and comprehensive in the Philippines.

AREAS OF EXPERTISE

  • Hospitality & Travel
  • Investor and Financial Relations
  • Healthcare-Pharmaceuticals
  • Consumer Products
  • Technology
  • Entertainment
  • Government

SERVICES

  • Community Relations
  • Audio-Visual + Web Services
  • Digital + Marketing Communications
  • Crisis & Issues Management & Communication
  • Issues management
  • Media Monitoring & Analysis
  • Media Relations
  • Promotions & Event Management
  • Stakeholder Engagement & Relations
  • Strategic Counsel
  • Editorial Services
  • Reputation Measurement & Management
  • Business Advisory
  • Community Engagement
  • Content + Video Production
  • Marketing / Brand ID
  • Research & Analysis

MANAGEMENT TEAM

Doy Roque, President & CEO


Doy is the chief storyteller and founder of M2.0 Communications. He began his career as a journalist and realized how profoundly stories and information affect communities. Doy was instrumental in turning around Smartmatic’s reputation after initial resistance to the company’s involvement in the Philippines’ first automated elections in 2010. He is currently the Asia Pacific vice-chairman of Public Relations Organisation International, an international network of independent PR firms.

M2.0 CEO Doy Roque Talks About the Changing Communication Landscape

M2.0's CEO Thought Leadership Piece on Duterte's Election Strategy

 


 

Rica Oquias, Managing Director


Rica has her finger on the pulse of the digital world and understands how the latest tools can be best used to optimize campaigns. She possesses a keen mind for shifting  consumer preferences and has executed campaigns for global brands like New World Hotel, Anytime Fitness, Loacker, Chevrolet and Police Eyewear. She was instrumental in the success of award-winning campaign for Merck Sharp & Dohme’s ‘A New Hope’ project.

M2.0's Operations Head's Take on Fighting Fake News

The 8 Most Popular Hashtags of the 2016 Elections


 

Enya Reyes, Events Director


As M2.0 Communications' Managing Partner and Director of the Events Management team, Enya Reyes contributes more than a decade of experience in event planning with expo management experience in the Philippines, Southeast Asia, and Europe. Her career is dotted with numerous successful landmark events and conferences including the management of the Philippine Exposition in Hannover in 2000 and the Ad Congress in 2005. Her high profile events regularly play host to the President of the Philippines and dignitaries from other countries.


 

David Castillo, Lead Strategist


David mastered brand storytelling has led to the success of numerous campaigns and launches for companies like Loacker, Filippo Berio, iHop, and Ramen Iroha. His ability to see different angles in complex issues was pivotal in a number of corporate communications and issues management accounts. Among these was the fierce business dispute involving Alliance Select Foods International, where David’s storytelling approach helped reinforce the call for corporate transparency among
the company’s officers and board members.


 

Karlo Cleto, Director for Strategic Creative


Karlo is M2.0’s resident idealist. His storytelling skills were honed over years as a writer and editor for publications such as Manila Bulletin and Garage Magazine. He played a key role in the crafting and deployment of Anytime Fitness’s regional campaign. His understanding of key social and economic concerns was crucial when the agency helped launch BCDA’s Clark Green City, placing the project’s role in the Philippine development roadmap at the center of discussions.


 

Lia Ejercito, Client Success Director 

As the Client Success Director, Lia oversees digital marketing strategy, campaign development and implementation, production, digital asset maintenance, and smooth integration with other marketing and PR initiatives of our clients. She ensures a collaborative approach to ensure success for clients like Dell, Oyo Rooms and PayPal. Lia have had a hand in successful campaigns for Maggi, Nestle and Europa Yacht prior to joining M2.0.


 

Ciara Ombao, Business Development Manager

Ciara helps bridge the gap between brands and online communities. She treasures Aldous Huxley’s statement: “…one can never really communicate anything to anybody.” But she hopes to prove him wrong by perfecting and implementing her communication skills. She has successfully led digital campaigns for IVO, Fastcat, and Paypal accounts. Prior to joining the team, she worked with Discovery Networks Asia-Pacific and the Hongkong Tourism Board.


 

Shyla Reyes, Media Relations Director


Shyla has strong connections to the best in Philippine media. As the Media Relations Director, she identifies the right people to pitch to for each campaign and leverages her media understanding to create stories that resonate with journalists and bloggers. Her deep insights into the workings of Philippine media were crucial in accounts such as Max’s Group, Philips, and Microsoft. Her contribution in the CEMAP anti-smuggling issue ensured that the plight of legal cement importers was given comprehensive media coverage.

SELECTION OF CLIENTS

  • Atlassian
  • Avis
  • Avis
  • B. Braun
  • Bank of the Philippine Islands
  • Bases Conversion and Development Authority
  • Bayo
  • Clean and Clear
  • Commerce Research and Development Research Institute of Taiwan
  • Cynosure
  • Del Monte
  • Dermclinic
  • Disney
  • DTI
  • Elle Kids
  • Eneloop
  • EXL
  • Globe Telecommunications
  • Greenpeace
  • Haier
  • HCCA Health Connections
  • Healthy Options
  • IBEX
  • Ideal Vision Center
  • Integrated Pharma
  • Jergens
  • Le Nouo
  • Line
  • Max's Group
  • Meralco
  • Merck Sharp & Dohme
  • Nazal MD
  • New World Hotel
  • Nike Vision
  • Nookom EU
  • Office of the President (Republic of the Philippines)
  • Oppo
  • Paseo Verde at Real
  • Pfizer
  • Philips
  • PLDT
  • Police Eyewear
  • Pueblo de Oro Development Corporation
  • Rudy Project
  • Shearwater Health
  • Steel Asia
  • The Music Run
  • Torayvino
  • UNICEF

Awards of Distinction

Philippine Quill Award of Merit for the 17th Shell National Chess Championship 
Philippine Quill Award of Excellence-Intel Matching Grant Program
Gold Anvil Award for the 17th Shell National Chess Championship
Gold Anvil Award-DTI Slingshot MNL Tech Start-up Conference
Gold Anvil Award-BCDA NXcities Conferencee
Gold Anvil Award-MSD Immunotherapy Campaign
Silver Anvil-SMIC Website Redesign

Case Studies

Smartmatic's Public Battle

M2.0 Communications

Turning the island resort into the most talked about destination in 2012

M2.0 Communications

Reintroducing Line and bringing it to the forefront of the Philippine Market.

M2.0 Communications

Launching a new branch for the largest International hotel chain owner in the Philippines

M2.0 Communications

MSD Gardasil: Stronger Than Cancer Stories

M2.0 Communications

My Barcelona, My Rules

M2.0 Communications

Penetrating the Philippine Mobile Market

M2.0 Communications

Globe-Singtel Turning a High Level Meeting into a Venue for Future Success

M2.0 Communications

NXCITIES Philippines

M2.0 Communications, Inc.

SlingshotMNL 2015: Creating an Inclusive Startup Ecosystem

M2.0 Communications, Inc.

WOW! TAIWAN SELECTS: Taiwan's Commerce Development Research Institute

M2.0 Communications

B. Braun Medical Supplies Inc.

M2.0 Communications

New World Makati Hotel - Year 2 Campaign

M2.0 Communications, Inc.

Philips Sound

M2.0 Communications

Ogalala

M2.0 Communications Inc Philippines

Bayo: Reimagining a Holiday Campaign

M2.0 Communications Inc. Philippines

Eradicating poverty in the Philippines

M2.0 Communications Inc. Philippines

Solar Rooftop Challenge: Shining a Light for Renewable Energy

M2.0 Communications Inc Philippines

The Music Run: A Big Event Made Even Bigger

M2.0 Communications Inc. Philippines

Haier: Bringing Filipinos Together Through Technology

M2.0 Communications

UNICEF – See What I Can Do! Helping People Look Up To Children With Disabilities
M2.0 Communications

NEDA - AmBisyon Natin 2040 Expo Realizing The Philippines’ Tomorrow Today
M2.0 Communications

GE Philippines Bringing The Digital Advantage To The Philippines

M2.0 Communications

Lotus Malls: Engaging a Community
M2.0 Communications

PASEO VERDE AT REAL: Sharing the Dream of Affordable Green Living through Social
Social Media Management

Anytime Fitness Asia: Helping Southeast Asia Get to a Healthier Place

M2.0 Communications

Articles

  • "The Boardroom Views on PR

    By: Bong R. Osorio Read Article
  • PR Congress: ‘The BOARDROOM’ to elevate public relations in the 21st century 



    Read Article
  • Opinion: Duterte's PR genius-what he knew that you didn't

    By: Doy Roque Read Article
  • NGOnline: what advocacies need to harness social media effectively

    Read Article
  • 8 most popular hashtags of 2016

    Read Article
  • NGOnline: What advocacies need to do to harness social media effectively

    Read Article
  • NGOs urged to maximize social media

    By: M2.0 Communications Read Article
  • M2.0 Communications Appoints New Head Of Operations

    Read Article
  • M2.0 Communications Appoints New Head Of Operations

    Read Article
  • PROI Worldwide strengthens global crisis team

    Read Article
  • PROI Worldwide Strengthens Global Crisis Team; Appoints Regional Crisis Group Chairmen And Vice Chairmen

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  • Netizens are new 'drug addicts': communications expert

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