M2.0 Communications, Inc.

MANAGEMENT TEAM

Doy Roque, President & CEO
Doy is the chief storyteller and founder of M2.0 Communications. He began his career as a journalist and realized how profoundly stories and information affect communities. Doy was instrumental in turning around Smartmatic’s reputation after initial resistance to the company’s involvement in the Philippines’ first automated elections in 2010. He is currently the Asia Pacific vice-chairman of Public Relations Organisation International, an international network of independent PR firms.

M2.0 CEO Doy Roque Talks About the Changing Communication Landscape

M2.0's CEO Thought Leadership Piece on Duterte's Election Strategy

Rica Oquias, Head of Operations
Rica has her finger on the pulse of the digital world and understands how the latest tools can be best used to optimize campaigns. She possesses a keen mind for shifting  consumer preferences and has executed campaigns for global brands like New World Hotel, Anytime Fitness, Loacker, Chevrolet and Police Eyewear. She was instrumental in the success of award-winning campaign for Merck Sharp & Dohme’s ‘A New Hope’ project.

M2.0's Operations Head's Take on Fighting Fake News

The 8 Most Popular Hashtags of the 2016 Elections

Enya Reyes, Events Director
As M2.0 Communications' Managing Partner and Director of the Events Management team, Enya Reyes contributes more than a decade of experience in event planning with expo management experience in the Philippines, Southeast Asia, and Europe. Her career is dotted with numerous successful landmark events and conferences including the management of the Philippine Exposition in Hannover in 2000 and the Ad Congress in 2005. Her high profile events regularly play host to the President of the Philippines and dignitaries from other countries.

David Castillo, Director for Strategic Creative
David mastered brand storytelling has led to the success of numerous campaigns and launches for companies like Loacker, Filippo Berio, iHop, and Ramen Iroha. His ability to see different angles in complex issues was pivotal in a number of corporate communications and issues management accounts. Among these was the fierce business dispute involving Alliance Select Foods International, where David’s storytelling approach helped reinforce the call for corporate transparency among
the company’s officers and board members.

Karlo Cleto, Director for Strategic Creative
Karlo is M2.0’s resident idealist. His storytelling skills were honed over years as a writer and editor for publications such as Manila Bulletin and Garage Magazine. He played a key role in the crafting and deployment of Anytime Fitness’s regional campaign. His understanding of key social and economic concerns was crucial when the agency helped launch BCDA’s Clark Green City, placing the project’s role in the Philippine development roadmap at the center at the center of discussions.

Cecille Guevarra, Client Success Director
In her 15-year career, Cecille has demonstrated a strong knack for corporate communications and strategic storytelling. She worked in many successful campaigns for top brands like FMCG giant URC and Jollibee. A career highlight was her handling of the Philips Asia-Pacific campaign that sought to heighten brand outreach
throughout the region via an integrated multimedia approach. It resulted in the local Corporate Communications Team being named as a benchmark for the entire APAC region.

Shyla Reyes, Media Relations Director
Shyla has strong connections to the best in Philippine media. As the Media Relations Director, she identifies the right people to pitch to for each campaign and leverages her media understanding to create stories that resonate with journalists and bloggers. Her deep insights into the workings of Philippine media were crucial in accounts such as Max’s Group, Philips, and Microsoft. Her contribution in the CEMAP anti-smuggling issue ensured that the plight of legal cement importers was given comprehensive media coverage.

Maia Patelo, Account Director for Event Management
Maia is has a deep passion for creating meaningful experiences. Managing conferences and coordinating with speakers and C-level guests are her forte. Maia always finds the right thought leaders to tell the stories of brands, and has shown this through her work with clients like Bank of China, BCDA, and Prime Philippines. Prior to heading the events team, she was in charge of some of our biggest projects: APEC’s high level-dialogue in Inclusive Business, USAID Innovation Conference,
GE’s Powering PH Forum, and UNICEF’s See What I Can Do Campaign.

Vicky Escoto, Business Development Manager 

Vicky will be the first person clients will meet and it’s her job to help the team understand and achieve the client’s goals. In almost a decade of experience in account management and brand development, Vicky’s list of satisfied clients include  PLDT Inc., Smart Communications Inc., YSA Skincare Corp., Mars Philippines, TV5, Asia Brewery, Chic Centre, OPPO Mobile, and Robinsons Malls. Her achievements come from careful planning and constantly striving for improvement in her field.